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The Australian housing market has been on a rollercoaster ride, grappling with soaring interest rates and affordability concerns.

As the Reserve Bank works to manage high inflation, homebuyers and developers are navigating the situation. Could it be that a silver lining is present in the form of greenfield housing developments?

Affordability and housing demands

With the cash rate sitting at a towering 4.35% — the highest in over a decade — the dream of homeownership seems increasingly out of reach for many. Mortgage repayments have skyrocketed, pushing affordability to its limits. But amidst this challenging climate, an opportunity arises in the vast, undeveloped lands ripe for greenfield projects.

The numbers speak volumes: Australia’s population boom, fueled by migration and internal movements, is outpacing housing supply at an alarming rate. Industry experts warn that a staggering 200 new homes need to be built each day to meet this demand. Enter greenfield developments — a beacon of hope for a nation in need of housing.

The greenfields opportunity

With the ability to unlock expansive stretches of land, the greenfield sector is uniquely positioned to tackle this supply shortfall head-on. And as the economy weathers the current interest rate storm, several factors are aligning to propel greenfield housing forward:

  • Pent-up demand: Countless prospective buyers have been holding their breath, awaiting a reprieve from the economic uncertainty. As interest rates find their peak and cost-of-living pressures subside, this pent-up demand is poised to ignite activity in the greenfield space.
  • Affordability: While established housing markets remain a mirage for many, greenfield developments often offer a more attainable path to homeownership. This affordability advantage could be the siren call for those seeking affordability.
  • Government backing: Recognising the urgency of the situation, the government has set its sights on supporting greenfield development. Initiatives like the 70/30 policy, aimed at striking a balance between infill and greenfield growth, could provide a tailwind for the sector.

Further to this, at SAW Constructions we foresee greenfield townhome developments as a key opportunity to deliver more homes, improved affordability and quality, contemporary living.

Despite the challenges, a cautious optimism surrounds the greenfield housing market. Industry experts predict that as interest rates find their peak and begin to stabilise, the latter half of 2024 could see a revival in property sales, with greenfield areas leading the charge.

To best proceed, the SAW team remains informed and agile, ready to support projects that capitalise on greenfield opportunities and contribute positively to Australia’s evolving housing needs.